The Arizona Lottery
Shop Less, Scratch More
“…and people made entirely out of cheese.”
For the 2018 Holiday Scratchers campaign, we wanted to do something different (isn’t that the point?).
We thought it would be fun, disruptive, and attention-getting to parody the amount of Holiday ads people are fed throughout the winter with our own campaign that literally cut through the clutter. Literally.
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Credits
Creative Director: Ken Phox
Art Director: Adam Garcia
Director: Pete Marquis
Audio: AE Media
Edit: Sneaky Big Studios
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