Using our new partnership with Jimmie Johnson, we wanted to create a series of social videos that described Carvana’s key benefits in a completely different way than our audience was used to seeing.

Playing up the classic (and stereotypical) “celebrity endorsement” angle, we had Jimmie hawk a bunch of fake products that tied into each Carvana benefit. At first, we were worried Jimmie might not “get it,” but when he got in front of the camera, he was a natural!